Recently, Roewe's new model Jiayue 07 was officially launched. The new car offers a total of 4 configuration versions, with a limited-time benefit price starting at 119,800 yuan. After the launch, it quickly ignited the market. Official data shows that just 1 minute and 53 seconds after launch, firm orders exceeded 10,000 units. This impressive opening result is enough to show consumers' anticipation for this family extended-range SUV. As the first model in the Roewe Jiayue series and also an AI-native model重磅 created for the Roewe brand's 20th anniversary, Jiayue 07 targets the mainstream family market, packaging long-range extended range, large space, intelligent cockpit, and advanced intelligent driving and making them available, redefining the product standard for family new energy SUVs in the 120,000 yuan class.
In terms of pricing strategy, Roewe Jiayue 07 has set clear price tiers to cover users with different budgets. The new car's official guide price range is 127,800-152,800 yuan. After叠加 launch limited-time benefits, the entry threshold drops to 119,800 yuan, and the top configuration limited-time benefit price is 144,800 yuan. At the same time, SAIC also provides launch benefits worth up to 76,601 yuan, including the Doubao cockpit assistant installed free of charge across the full range, the Momenta R7 world model advanced intelligent driving function package gifted with the LiDAR version, as well as benefits such as an AI ultra-fast cooling and heating refrigerator, rear eye-protection entertainment screen, warranty and bottom-line protection, further maximizing cost-effectiveness. This is also an important reason why it was able to receive a large number of orders in a short time.
Power and range are the core advantages of Jiayue 07. The new car is equipped with a seamless extended-range system and offers two battery capacity options for users to choose from, adapting to different vehicle usage scenarios. The entry version is equipped with a 32.6kWh lithium iron phosphate battery pack, with a CLTC pure electric range of 220 km. Daily urban commuting can be fully handled with electricity, and the range extender basically does not need to start for daily travel, with usage costs close to those of a pure electric vehicle. The high-end version is equipped with a 44.2kWh large-capacity battery, with a CLTC pure electric range of 320 km, allowing short trips and weekend suburban outings to use electricity with peace of mind. Both versions support hybrid oil-electric travel modes, with a maximum CLTC comprehensive range of up to 1,480 km. Long-distance self-driving does not require frequently searching for charging piles, bidding farewell to range anxiety. Whether for daily commuting or cross-city long-distance travel, it can be handled easily. This extended-range system is equipped with an AI energy management algorithm, which can automatically adjust the oil-electric distribution according to navigation road conditions and driving habits, balancing power output and energy consumption control. The range extender intervenes smoothly and quietly, achieving a seamless extended-range experience and greatly improving driving and riding quality.
Positioned as a large five-seat family SUV, the Roewe Jiayue 07 has class-leading body dimensions, with a wheelbase of 2,908 mm. The wide body brings spacious interior space, ample front and rear passenger space, and sufficient trunk storage capacity, meeting the needs of family travel and camping loading. The chassis adopts a front MacPherson and rear five-link independent suspension structure. High-end models are equipped with AI mCDC intelligent adjustable suspension, supporting the AI preview function, which can identify road undulations in advance and adjust suspension softness and hardness in real time, balancing comfort and support. When passing speed bumps and driving on bumpy roads, the vibration filtering performance is better, suitable for family users. The turning radius is only 5.47 meters, so even a large car can have flexible handling, making urban parking and U-turns easier.
On the intelligent level, Jiayue 07 is built on the CPP AI-native architecture and is equipped with the Doubao cockpit assistant, realizing deep linkage of vehicle-machine hardware, with faster voice interaction response and richer functions. The LiDAR version is equipped with the Momenta R7 world model advanced assisted driving system, which can provide reliable intelligent driving assistance in both urban and highway scenarios. For family users with limited budgets who want long-range extended range, large space, AI intelligent cockpit, and even advanced intelligent driving, the Roewe Jiayue 07 starting at 119,800 yuan is undoubtedly a highly competitive choice at the same price point. In today's highly competitive new energy market, it has proven with its explosive orders right after launch that for family cars to stand out, they must accurately grasp what ordinary family users care about most: range, space, intelligence, and cost-effectiveness.
